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Monday, January 19, 2009

Entertainment Network India:-A great buy

Scripscan:Entertainment Network India (ENIL)
Traded in:Nse-Bse

Story:Entertainment Network India (ENIL), better known as Radio Mirchi, is the largest private sector player in the FM radio business.THE main business of ENIL is FM radio, where it operates in 32 radio stations at the moment under the Radio Mirchi brand.It is a leader in terms of number of operating stations and listeners. It is the only private FM station with presence in the metros.The radio business is a huge growth business with good prospects.ENIL is also in the business of event management and out-of-home media through the brands 360 Degrees and Times Out-of-Home Media.RADIO advertising spends are poised for healthy growth from two counts – higher share of the overall pie and growth in overall ad spends in India. Radio's share will rise due to a favourable policy environment. The government has radically changed its outlook towards private radio.After relaxing licensing rules to a moderate revenue share, it is also allowing a huge network expansion.Government approval of TRAI's recommendations for the radio sector on hiking the FDI limit, allowing operators to operate multiple channels within a city and permitting the broadcast of news, are likely triggers for the stock.Given the strong growth prospects ahead of the company, this looks an attractive bet.The company has got a presence in all key markets and enjoys a leadership position in most.In the radio segment it has got a market share of nearly 48%.Radio as yet accounts for only 3 per cent of the advertising pie but its set to increase as the demand grows.Its such a great monopoly business and being the only listed player it would always command a high valuation.The outdoor media and the events management business is growing rapidly too.All these factors make ENIL a great bet to own.

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