Scripscan:Innovative Foods
Code:519210
CMP:16
Story:Kochi based Innovative Foods is now a part of the Tata owned food chain, that includes Tata Tea, Tata Coffee and Tata Chemicals(Edible Salt), and represents a growing feeling that Ready To Eat (RTE) and Ready To Cook (RTC) foods will turn into big growth ideas over the next decade.Innovative Foods produces RTE and RTC foods under the "Sumeru" brand name which are being distributed through the Reliance Fresh Retail Distribution network through most of India. The Ready To Eat food includes flavours and products that suit regional demand, for instance "Sumeru" is selling North Indian Style Zeera, Aloo, Onion, Methi and Laccha paranthas in North India. It's Ready To Cook range includes "Sumeru" Vegetarian Spring Rolls, Samosa, Cutlets and other North Indian delicacies like Potato Wings. The response so far has been good, though this is likely to remain an Urban phenomena where change in lifestyle, double income earning adult households are common and apparent.Investment into Innovative Foods has been made through the Indian Hotels subsidiary Residency Foods and Beverages limited, which owns a 68 per cent stake. The erstwhile owners the Kochi based Amalgam group continue to hold another 25 per cent of the Equity taking the promoter stake to in excess of 93 per cent.Residency Foods and Beverages, has deeper pockets and a dug up interest in the foods segment, and consequently not only are the new promoters investing more into Innovative Foods they are upgrading the plant to World-Class and adding distribution, logistics, a broadened product range and brand building by leveraging the skills of the new management team. The distribution at some stage may also include "Sumeru" shelf space in the Food shops of the Indian Hotels chain, globally.The current market cap of Innovative Foods is a mere Rs 19 crores, the turnover for FY08 was at Rs 22 crore, but the scaling up possibilities and management skills of the Taj Group are unchallenged and limitless.This stock may turn out to be a multi-bagger in 2-3 years from now.Altogether a hidden gem for you guys to buy.
Regards,
ARUN
I can be reached at-arunanalyst@rediffmail.com
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Tuesday, February 24, 2009
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