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Saturday, April 11, 2009

INOX Leisure Ltd:-Growth prospects and future outlook

Scripscan:INOX Leisure Ltd
cmp:30
Traded in:Nse-bse

Story:INOX Leisure is primarily engaged in the exhibition of films. The company, after being incorporated in 1999, became a subsidiary of Gujarat Fluorochemicals Ltd. (GFL) as part of the latter’s growth and diversification strategy. The company is engaged in the films exhibition business.It operates and manages a national chain of world-class multiplexes under the brand name, INOX.Further, it also ventured into the films distribution business,albeit on a limited scale.Locations plays an important role in the growth of the multiplexes. Most of the INOX multiplexes are located in the heart of high traffic commercial business districts or in the midst of affluent residential areas. INOX already has a huge national presence, unlike PVR, which is currently largely concentrated in the Northern states of India.The company enjoys economies of scale. The company is having an edge over local competition in accessing content. It is among the few players to establish a national presence at such a early phase. Beside this, the company has a better bargaining power with film producers and sharing of cost between screens.While consolidating their position in the exhibition business, INOX has also made an entry in the film distribution business. The company has acquired distribution rights for certain Hindi films titles, in select distribution circuits. Apart from providing it with an additional stream of revenue growth, it will also help the company in derisking is business from the multiplex business.Inox drives its revenues from patrons (which include ticketing, parking, F&B), advertising and conducting fee.In being a participant to media creation and growth in the country in the past, I believe that INOX has attained a critical mass in terms of profitability and coverage. While the broad outlook remains positive, considering the increasing levels of discretionary spending (like entertainment and tourism) by Indian households, investors need to be cautious on the valuations front.A hold as of now.

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