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Sunday, May 3, 2009

Hotel Leela venture Ltd:-Roll Out The Red Carpet

Scripscan:Hotel Leela venture Ltd
Traded in:Nse-bse

Story:HOTEL LEELA Venture (HLVL) - which was incorporated in 1985 - owns several luxury hotels in the country. With four properties under ''The Leela'' brand, it currently has a total of 1,086 rooms in Bangalore, Goa, Kovalam and Mumbai. Post-expansion, its room inventory is set to increase by 138% by ''10. For the Indian market, The Leela has an exclusive arrangement with Kempinski, which accounts for its large number of foreign customers.As per Ficci-Evalueserve estimates, India needs 150,000 rooms by ''10 and the total planned investment will result in addition of only 53,000 rooms. This will result in a shortage of around 100,000 rooms by ''10. This will help to sustain higher average room rates (ARRs) for the industry.HLVL is present in both leisure and business segments. Its business hotels are located closer to airports, while leisure hotels are present near the seaside. This helps to attract the right customers. It generates 65% of its revenue from room rent, 25% from its food & beverage business, and 5% from other services.HLVL has major expansion plans that will result in more than doubling of its room inventory over the next two years. The company is expected to set up an 86-room resort in Udaipur by fiscal 09. Other five-star deluxe category properties are also coming up in Chennai, Delhi, Hyderabad and Pune, with a total of 766 rooms. These will be operational by ''10.An IT Park in Chennai, spread over 4,00,000 sq ft of commercial space, will be operational by ''10. HLVL is building a one of its kind casino in Goa. Since no similar property is expected in the near future, this will help it to improve margins.Room additions and refurbishments will be a major growth driver for the company. The IT park in Chennai will provide rental income, in addition to the contribution by the shopping galleries at its existing properties. Reports show that no significant room supply is expected at HLVL''s existing properties within 12 months; this will help it to continue to command a high premium over existing room rates.The increasing mismatch between demand and supply will keep the momentum strong for the hotel industry. HLVL is well-poised to take advantage of this opportunity. Investors with a medium to long-term horizon can add the stock to their portfolio.

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