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Friday, September 11, 2009

HT Media Ltd:Is it a buy/hold or sell?

Scripscan:HT Media Ltd

Story:HT Media, with its rich heritage and diversified brand portfolio, is one of the largest Media companies in the country today. A dominant player in the Print Media (second largest in revenue terms), its two dailies HT (English) and Hindustan (Hindi) are amongst the leading dailies in their respective segments. The company alsopublishes two Hindi monthly magazines, Nandan (targeted at women and childrenand Kadambini (targeted at the Hindi literary readers) HTML is the only Print MediaHouse in India enjoying the Top-3 position both in the Hindi and English domain.Recently, the company also entered the business daily segment through Mint.Combined with HTML's entry into Radio (Fever 104) and scale up of its internetproperties, its addressable market now covers 42.4% of the overall advertising piein Media making it one of the top media preferences for any advertiser in thecountry. HTML enjoys leadership position in Delhi (HT), Bihar and Jharkhand(Hindustan). We expect HT Delhi to remain the mainstay in terms of contribution to advertising revenues. However, strong growth in HT Mumbai along with risingcontribution from Hindustan, UP will be the key growth drivers.HT Media has announced that the company has launched on 13 July 2009, itsenglish business daily 'Mint' at Chennai, With thislaunch, 'Mint' now has a nationalfootprint that includes Delhi, Mumbai, Bangalore, Kolkata, Chandigarh and Pune besides Chennai.Ht Media Limited has informed the Exchange that the Hon'ble Delhi High Court in terms of the order passed on March 19, 2009, has sanctioned the Scheme of Arrangement and Restructuring u/s 391-394 read with Sections 100 to 104 of the Companies Act, 1956 between HT Media Limited (HTML) and HT Music and Entertainment Company Limited (HTME), The said Scheme, inter alia, provides for demerger of Radio business of HTME and transfer and vesting thereof with HTML w.e.f. the Appointed Date i.e. January 01, 2009. The Scheme shall however, come into effect on receipt of necessary consent, approval, permission of other statutory, ministry or regulatory authority, which may be necessary forimplementation of the Scheme.At CMP of Rs 108 stock is trading at 29.0 on TTM EPS of Rs 4.15. HT Media (HTML), a dominant player in the North, publishes India's two leading newspapers viz.,Hindustan Times (second largest English daily) and Hindustan (third largest Hindidaily). In the last couple of years, HTML has transformed itself into a diversified media play by entering new segments and geographies therefore, We recommended BUY rating on the stock with a long term horizon..

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