Scripscan:Celebrity Fashions Ltd
cmp:18
Code:532695
Story:Celebrity Fashions derives much of its revenue from the export of men's shirts. Prominent among its clients are Armani Exchange, Guess, Benetton, Next and Diesel. It has, however, been looking at diversifying its product range to offer trousers and a women's line of clothing as well. The Chennai-based garment exporter also has a presence in the domestic market through its small, but popular, brand "Indian Terrain". Celebrity intends to grow this brand through a more significant retail presence. An increasing contribution from this business offers scope for enhancement in margins.Indian Terrain has gained prominence, particularly in the South, and offers a range of semi-formal shirts that compete with that of Color-Plus.Indian Terrain is also retailed by several department chain stores such as Shoppers' Stop. As many of these chains are on an expansion spree, the brand should become more accessible. Revenues from the brand are, therefore, likely to be on the uptrend.The company has expanded earlier the fruits of which should fructify in the coming quarters.Once the numbers starts reflecting the developments it can be a counter to watch out for.Buy it at sub 15 levels.
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Tuesday, October 6, 2009
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