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Tuesday, October 20, 2009

K Sera Sera Productions Ltd:Future growth prospects and outlook

Scripscan:K Sera Sera Productions Ltd

Story:K Sera Sera Productions Limited engages in the production and distribution of motion pictures in India. The company also distributes movies produced by third parties. In addition, it involves in television content production.The company is betting big on some of its new releases that are in the pipeline. It has made an investment of close to Rs 100 crore in about 10 movies, out of which two will be released shortly.Some of its past blockbusters include Guru, Partner and Sarkar, among others.It has recently entered into the production of a Hollywood film `Americans in Danger` directed by F. Gary Gray in association with a well known Indian producer.K Sera Sera Productions Ltd is also planning to set up a chain of smaller version of multiplexes (having lower seating capacity) in tier-II cities in the next few months.The expansion would be part-funded with the money it recently raised in the GDR market.From an investment perspective I would rate it neutral and a hold on it.Film production is a very risky business to deal in where out of every 100 movies, 4-5 become hits and other falls in dire straits.Having said so it would also be prudent to note that there are around 73 ways of making money from a film,be it a flop or a super flop producers often earn more than their investments.So as you see I have a say here in both ends.Its an exit in rally counter for me.

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