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Tuesday, November 17, 2009

Dhanus Technologies Ltd:Future growth prospects and outlook,analysis and recomendation,buy/hold/sell

Scripscan:Dhanus Technologies Ltd

Story:Chennai-based Dhanus Technologies (Dhanus), promoted by A.D. Sudhindra,V. Narayanaswamy, Capt. D.S. Srinivasan, offers telecommunication services and unified messaging and enhanced logistics services. The company gets outsourcing (BPO) contracts for telemarketing services from the US, UK and Australia markets.Dhanus operates in three segments: Telecards: World’s Calling Cards; Teleservices/ITES/BPO Services; and Telematics: FleeTrac service.Telecards, i.e., V-Tel World’s Calling Cards is offered to Indians traveling abroad. The card is valid in more than 210 countries and allows web-based viewing of call data records (CDRs), and recharge by credit card. It includes web-based calling, SMS-based call back (wherever legal) and web-based call back (wherever legal). Dhanus launched its global prepaid calling cards in June 2004 and since then been very successful in building up an extensive network of dealers, agencies and direct marketing associates across India, South-East Asia and West Asia. The company has also become Airtel’s distributor for its SIM cards for the whole world excluding India and Dubai.The BPO services were started in 2006 by acquiring business along with assets and liabilities. The software development revolves around Internet protocol (IP) telephony, Interactive Voice Response (IVR) applications, Customer Relationship Management (CRM) applications and web-based business process applications.FleeTrac is an integrated tracking, communication, monitoring and enterprise management product for vehicle owners. FleeTrac uses the GPS system for vehicle location. The location information along with other data are conveyed to Dhanus’ central data centre in Chennai through Internet via General Packet Radio Service (GPRS) service.Dhanus has two subsidiaries. The loss-making Dhanus Technologies Inc., US, has acquired Mpingi Inc., US, which launched voice-over-Internet-protocol (VoIP) service in the US. The second is the profitable Dhanus Global Medicare engaged in the provision and sales of medical equipments and services.Business model looks robust but pathetic recent quarter numbers and questionable management are some of the few concerns which are taking toll of the company.Once the issues get addressed dhanus can show some movement till that happens it would be a market performer or even an underperformer if volatility persists in the bourses.

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