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Tuesday, December 15, 2009

Cyber Media (India) Ltd:Buy/sell/hold,growth prospects and recomendation,news and results,target price and analysis

Scripscan:Cyber Media (India) Ltd

Story:Cyber Media (India) Limited,operates through two segments, Media and Media Services. The Media segment publishes magazines in the areas of telecom, information technology, business information, technology lifestyle, bio-technology, entrepreneurship, and law, which include Dataquest, PCQuest, Voice&Data, BioSpectrum, Living Digital, Global Services, DQ Channels, DQ Week, Voice&Data Connect, DARE, and Hallsbury’s Law. This segment also operates technology Websites, led by, which provide IT-related news, information, and services to IT-savvy individuals; and a value transformation platform for the IT vendors, solution providers, services companies, and individuals. In addition, the Media segment organizes IT events, as well as produces knowledge based weekly TV programs. The Media Services segment provides market research, with a focus on IT and telecom sectors. Its services include customized research, multi-client studies, and continuous information services. This segment also offers enterprise media services that focus on building creative custom media solutions for the global marketplace, which include online, print, and multimedia content services. In addition, the Media Services segment engages in multimedia content business, in the name of CyberMedia Digital, with a focus on developing and marketing high quality digital multimedia content. It supplies various digital multimedia products, such as gaming, animation, education, management, and health through approximately 1,200 outlets across India.Given Cyber Media's long presence in niche media publications segment, it plans to scale-up its presence in content BPO (business process outsourcing) using its existing customer relationships, especially in the European market.Its content BPO will be its main thrust area in the coming years, investors will have to assess its track record in content creation and delivery and the right tie-ups with agents in Europe over a longer time frame before taking an exposure in the stock. Given its long presence in this sector across publications that cover IT, telecom and consumer electronics, Cyber Media will be in a position to maintain its growth momentum.The company hopes to deliver robust numbers going forward.Business model is good backed up by a decent pedigree team.At 40,its looks a decent buy.

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