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Monday, May 9, 2011

Logix Microsystems Ltd:-Buy/sell/hold,growth prospects and recomendation,news and results,target price and analysis,views and outlook

Scripscan:Logix Microsystems Ltd
cmp:16.50
Code:532341

Story:Logix Microsystems Ltd. (LML) is a niche automobile imagery product developer offering various specialised online products and web solutions mainly to the US automobile industry. It provides customized web solutions and online marketing platforms to automobile OEMs, web portals and automobile dealers in the US. The company services over several hundreds of auto dealers with over thousands of showrooms, auto portals like Yahoo Autos, AOL Autos and auto OEMs viz.,General Motors, Ford Motor Co., Mitsubishi Motors, etc. The company has a small internet presence through web portal www.carazoo.com.The size of the dealership market is estimated at $693bn with over 20,700 dealers. It is the major link between auto OEMs and end consumers.Advertising spends which average 1.1% of auto dealer revenues, have however stagnated over the last 6 years. However, online ad spend by auto dealers has increased substantially, from 5% to 17-18% of the total ad spend over the last 6-8 years. Large user base, high flexibility in accessing sites, multimedia content, multi-usage formats and low cost make the internet an attractive platform for auto OEMs and dealers to market their products. The user see can multiple car models online, without having to visit car showrooms.Logix has an established track record of 7 years in the US market, coupled with a robust client acquisition rate. The company plans to focus on adding big-ticket clients including large auto dealers and auto OEMs.It plans to strengthen presence in the auto accessories market as well. In view of the fact that the company had a solely US-centric model, it plans to expand in Europe and India (currently a small presence).Edmunds.com, a US-based provider of information on automobiles, discontinued licensing of enhanced imagery to third parties in 2006.Given the scenario of reducing auto sales and the impending shut down of a large number of auto dealerships in the US, further consolidation may take place in the automobile imagery product segment,going forward. Logix,with its cost advantage may benefit from a shakeout.The company has a unique business model, huge market, diversification plans and new products in the pipeline.The stock at present prices of 16 is quoting at low single digit PE its forward earnings.Altogether a penny stock worth looking for.

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