Scripscan:Intrasoft Technologies ltd
Traded in:Nse-bse
Cmp:65
Story:Intrasoft Technologies Limited and its subsidiaries engages in providing electronic greeting cards, the development of associated digital content and online marketing. The company offers electronic greeting card services through its principal Website, 123greetings.com. Its Website offers its users various means to select and send electronic greeting cards. The company offers approximately 20,000 electronic greeting cards covering approximately 3,000 every-day and seasonal categories. It also provides a platform where users can collaborate and discuss events and holidays. In addition, the company operates 123india.com, which offers news, finance, cricket, greetings, movies, horoscope, weather, clubs, gifts, jokes, and other general information; and provides online advertising software development, integration, and customization services to clients through 123india.com.The company is the second-largest online greeting cards provider in the US after American Greetings.To expand its reach, the company has introduced two software facilities for users. Under Studio facility, card designers across the world can upload their designs to the website free of cost.This will help 123G cover more events and festivals across various countries. It's another facility prompts users if they supply a wrong e-mail id while sending e-cards.The company is also eyeing fast-growing online invitation business wherein users invite members of their user groups for social events.The company, having made its IPO of Rs. 54 crore in April 2010 at Rs. 145 per share, is presently ruling at 65, almost 60% down from IPO price.More than an have elapsed since the IPO but company has hardly utilized much money.Balance funds are still unutilized only raising concerns on the management and the company.Severe pressure on margins and lack of any visible super-normal growth in future, may keep the share price subdued, which currently discounting FY12E earnings by around 7-8 times.
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