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Friday, July 15, 2011

Sterling Holiday Resorts ltd:-Buy/sell/,growth prospects and recommendation,news and results,target price and analysis,views and outlook,multibagger

Scripscan:Sterling Holiday Resorts (India) Ltd
Code:523363
Cmp:79

Story:Sterling Holiday Resorts pioneered the concept of time-share in the country.This company went through a very bad phase in the late 90s and saw its losses mounting every year.However, in the last few years, the company management has been taking various steps to bring the company back on track.The positive factor about this company is that this company owns 14 mid-sized hotels,The Resort, at various places in the country. These include resorts at Goa, Kodaikanal,Lonavla, Ooty and various other places.Of late, we have been seeing a lot of interest from various Indian and foreign hotel chains.Everyone wants to set up a chain of budget hotels in India, be it the Tatas , ITC or foreign hotel chains. Most of these hotel chains are aggressively scouting for land for making the hotels or ready-made properties, which can be converted into hotels. Sterling provides an excellent vehicle for them to get into the segment at a very low cost and without any gestation period.At the current price, the market cap of the company is just Rs 360 crore.One is getting 14 ready properties for a market cap of just about Rs 360 crore, which could be a juicy valuation for many players who want to enter into this segment So I believe that there is a huge potential within the sector and that is why so many players are getting into this sector.The financials are nothing great to go by, as of now. This company has been making losses but there is a huge potential in the sector. Once this company starts making profits or if the company sells the stake to somebody, it will be at a much higher price. Once that happens, then people will get more convinced about the potential of the company.It looks to be a good hold at present prices.

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