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Friday, January 13, 2012

Indian Terrain Fashions Ltd:-Buy/sell/growth prospects and recommendation,news and results,target and analysis,view and outlook,multibagger

Scripscan:Indian Terrain Fashions Ltd

Story:Indian Terrain Fashion (ITFL) is the demerged entity of Chennai-based Celebrity Fashions.Post-demerger, Celebrity Fashions had issued 55.81 lakh shares to investors in the ratio of two shares of ITFL for every seven shares of Celebrity Fashions.Launched in 2000, Indian Terrain is a domestic focussed ready-to-wear men's garment brand of Celebrity Fashions, which caters largely to export markets.Started with a product offering of shirts and trousers, its expanded product range now include shirts, trousers, t-shirts, shorts, sweaters, knits and jackets.The company has proposed to increase its branded outlets to 150 in the next few years.The company is close to signing agreement for opening five branded stores in Mumbai, Lucknow and down South.The brand is also retailed in more than 450 multi-brand outlets, apart from being sold in major large format retailers such as Lifestyle, Shoppers Stop, Westside and Central.The company achieved revenue of Rs 122 crore last fiscal and has set target of Rs 150 crore this fiscal. It has been investing 10 per cent of its turnover on advertising and brand promotion activities through the years.It trades at a forward PE of 7.5 which is comparable to its peers.A hold at present levels.

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