Story:Simran Farms is managed by Mr. Harender Singh Bhatia who is a veteran in poultry industry with 32 years of rich experience in all the facets of poultry industry right from poultry keeping, feed management, farm management, hatching of eggs, management of hatcheries to marketing of chicks, eggs & birds. His contribution in the development and growth of poultry industry in Madhya Pradesh is very well recognised.Since inception, i.e., since 1989, Simran Farms has seen many ups and downs of poultry industry and it is worthwhile to note here that the management of the company has depicted its competitive strength by sticking to the same line of business despite severe recessionary trends that poultry industry went through since last many years. The management of the company not only enabled the company to sail through the recessionary phase but proactively built pillars for exponential growth of the company during good phase of poultry industry.Simran Farms Limited is a 23 year old company operating in poultry industry. Under the broad spectrum of poultry industry, Simran Farms is mainly engaged in Parent Poultry Breeding activities and Commercial Broilers. The Company has most modernised parent poultry breeding farms near Indore in Madhya Pradesh and commercial broiler farms in Madhya Pradesh, Chattishgarh, Gujarat & Maharashtra.Simran is a company which is transforming itself into a mid-cap from a small-cap player operating in an industry which has just started its boom cycle (normally boom cycle in poultry industry lasts for four years.Its having negligible debt on its books.The company is likely to achieve operational efficiencies because of scale, falling input prices, rising output prices, backward integration initiatives.The pace at which Simran Farms is growing and the aggresive management style that the current management of the company is adopting, will surely make Simran Farms a completely integrated end-to-end player in the poultry industry with a presence in all segments of the curve.The consolidation of the company as well as group firms and the initiatives like in-house feed-production, contract farming, etc. will dramatically improve profitability of the company in the coming years.Its also available at a low single digit forward PE.Simran Farms is a safe bet in current market with very little downside risk and decent upside potential.